Psychology of Sales

Communication was important in business and life.
In this more virtual world it is critical. Your success or failure is driven by your communication skills.

"The Psychology of Sales took my sales to a new level. Thank you to 2interact."

- Experienced B2B Salesperson

"The 2interact Psychology of Communication enables all other skills."

- Procurement Executive

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What is your preference in communication?

To sell is human

More about us

"To sell is human." - Daniel Pink

Communication is the number one differentiator in sales, in teams at all levels: in companies; in procurement; in education; in negotiation and in most other work and personal related areas.

Top companies’ communication is superior to that of companies with mediocre performance. We all want to be successful in whatever we do. Success builds success.

Understanding that people differ in their communication and applying it……….gives you the edge.

RECINATE is the owner of the 2interact communication framework, technology and content. The 2interact communication framework has been developed over the last 15 years. The 2interact framework gives all the ability to implement their communication effectively.

We are people with a passion for improving the performance of people. We have had people from 91 countries that have used the 2interact framework. We guarantee the success of our work. If you do not get value, you do not pay.

We focus on the critical and postpone the things that do not make a difference. We want you make the 2interact framework part of your daily communication.

We work with you to build the best solution for your company and will assist to make the 2interact communication framework practical for you

Our Story

In the years 2002-2006 we were looking for a method to train traditional “order-taking” salespeople to become more engaging with the customer through effective conversations. Searching through the market offerings we realized that most (nearly all) sales trainings were driving some standard process for all to follow. Even though we believe in discipline in selling, conversations with customers hardly ever follows the same path or steps.

Running the first training to address this issue some people could make the shift to greater conversations while others could not. It became apparent that there was another skill salespeople need. Having spoken to numerous people, companies and academic institutions it became obvious that the key was to understand and apply how people differ. The focus at that time was to make sure that salespeople understand how people differ.

So the Psychology of Sales was born.

This initial program focused very much on showing salespeople how people differ in the way that they think as well as how personalities differ. This program was run for about 18 months, but from the experience it was realized that commonly found personality profiles did not serve the communication purpose effectively as they were not built for that (square peg in a round hole).

2interact and the people associated with the company realized that the true issue that they were trying to address was improving communication skills of salespeople and not personalities. In 2006 this was put into practice when the first form of the 2interact communication framework was defined and used in training programs.

In 2011 2interact was conducting training with an international bank. After the training the sales director approached 2interact to run a workshop for management and executives. That was the first step outside of the sales field and the real birth of what we stand for today.

So the Psychology of Communication was born.

The 2interact Communication Framework® and Profile are specifically designed and tested to assist people and companies to improve on communication. It is unique as it was designed specifically for communication. It is not a personality framework or profile, nor is it a competency profile.

Continuous research on the framework is taking place by major commercial companies as well as well-known academic institutions. We have had over 1 million people that have done their assessments to see what their preferences in communication are.

This framework and profile, together with appropriate workshops or coaching, will make your communication more effective. This award-winning framework forms the basis of all workshops and interventions.

One of the major differentiators in our communication framework is that we make it real and practical for the people using it. Whether you are in sales, in procurement, in management, in projects or any other field where communication is critical, we will make it practical for you.

The 2interact communication framework and profile

The 2interact communication was developed specifically for defining what and how people communicate. As mentioned in the story earlier it developed through research, working with universities, companies and research professionals.

The what in peoples' communication refers to one of the following styles of communication:

Analytical - Facts, detail and analysis
Methodical - Structured, compliance and rules
Connected - People, emotions and feelings
Visionary - Big picture, future and new ideas

We all have a preference in 1 or 2 of these styles. By communicating without this knowledge you potentially will not resonate with someone and hence lose your impact in communication.

The how in peoples' communication refers to one of the following behaviors of communication:

Competing - Your way, directing people
Avoiding - Not enough information or not a priority
Accommodating - Not your way, but theirs
Collaborating - Lets get to an agreement

We all have a preference in 1 or 2 of these behaviors. By communicating without this knowledge you potentially will apply the wrong behavior in a given communication and might not get to the right outcome.

We have had over 1 million people that have done their assessments to see what their preferences in communication are.

Some Customers

Partners

At the end of this section you will find some of our partners.

The partner model provides an opportunity for companies and others that would like to use the 2interact communication framework and profile system to improve their offerings to their customers. Our system provides the flexibility so that partners can be in full control of using the assessments, technology and the associated products.

The model provides the partner with earning revenue out of the usage of 2interact as well as revenue from their own offerings.

Typical focus areas of the partners :

Training

Coaching and Mentoring

Change Management

If you are interested, please fill in the form below the list of partners.