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Psychology of SALES |
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(Sales process and product knowledge are only contributors to sales. To be great in sales you need to understand the psychology of sales.)
“How could it be that 2 people with exactly the same knowledge and facts, exactly the same situation and both dealing with the same person, have vastly different results?” The one gets a ‘Yes’ and the other a definite ‘No’. Here lies the difference between success and failure in sales.
We see so many sales people that are continuously going on courses. They know their products very well and work very hard, yet they still battle to close deals, although they may be following the best sales process. Great sales people focus much more on the human aspect than average sales people.
The top 5% of sales people generate more sales than the other 95% combined. The major difference is the psychology of sales. Knowing what makes people tick is what it is all about. This course areas covered are : Communication styles and hence selling preferences This course will handle the theory, give practical examples as well as role play and practical work. The first part of the course is 1 day workshop followed by a 1 day session of practical application to your organization. Depending on your requirements this course can be customized. |